Whole Foods Market ( Wfm ) Essay - 1191 Words

Whole Foods Market (WFM) is a leading natural and organic food supermarket founded in Austin, Texas by four local business people: John Mackey and Renee Lawson Hardy, owners of Safer Way Natural Foods, and Craig Weller and Mark Skiles, owners of Clarksville Natural Grocery. WFM opened its first store in 1980, they staffed their first store with only 19 workers, the store was an immediate success partly because at the time there were less than half a dozen organic stores in the entire country. The original WFM store opened on September in 1980 after Safer Way and Clarksville Natural Foods partnered, the 10,500 square feet location was quite larger than the standard health food store of the 80’s. The business had its first hiccup a year after they opened their doors, their entire inventory was lost and most of the equipment was damaged by a historic flood that devastated the city of Austin. The owners did not have insurance but they were able to quickly get back on their feet d ue to the volunteered help of neighbors and customers as well as the help of creditors, vendors, and investors who provided breathing room for them. The store reopened just after 28 days of the flood. The expansion of the business happened quickly in the late 80’s. New locations appeared in Houston and Dallas, then New Orleans. In 1989, WFM expanded to the West Coast and opened a store in Palo Alto, CA. WFM started acquiring several different natural foods chains such as Wellspring Grocery ofShow MoreRelatedHow The Whole Foods Market ( Wfm ) Is A Model Company For Corporate Social Responsibility Essay1628 Words   |  7 PagesBefore viewing the videos, I thought of how Whole Foods Market (WFM) is a model company for corporate social responsibility. I am therefore not surprised that the company was the first to endorse Honest Tea. 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It is located in an area of 80000 square foot flagship store in Austin. The CEO and founderRead MoreMarketing Plan For Whole Foods1441 Words   |  6 PagesWhole Foods Name: Course: Tutor: Date: â€Æ' Whole Foods Introduction In United States, study shows that Whole Foods Market (WFM), Inc is one of the largest natural foods supermarkets chains that offer citizens various services. The firm enjoys strong brand name recognition in the natural foods niche market that is growing significantly. The company uses SIC Code 5411 in the grocery stores. According to Whole Foods Company, natural foods are those foods that are processed at a tiny extent or foods that